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How Brands Turn “Buying Better” Into A Psychological Choice
A consumer walks into a store looking for a shirt. On one rack, there are two almost identical options. One...
Rohit Sharma Joins LightFury Games As Investor Ahead Of eCricket Launch
Former India captain Rohit Sharma has joined Bengaluru-based gaming studio LightFury Games as an investor, adding another prominent cricketer to...
BMW India’s New Print Ad Turns The ‘Head V/s Heart’ Debate Into A Playful Legal Agreement
BMW India has turned the classic Head V/S Heart debate into a playful print ad, presenting the conflict as a...