Swiggy has partnered with fitness and preventive healthcare platform FITPASS to expand its EatRight initiative beyond healthy food ordering. The collaboration introduces rewards for users who consistently order healthier meals through the EatRight section on the Swiggy app, with eligible participants receiving access to FITPASS 360, a wellness membership that includes fitness, nutrition, and preventive healthcare services.
The partnership comes as demand for health focused food and wellness services continues to grow in India. According to industry estimates cited by the companies, India’s health and wellness foods market is projected to grow from USD 60.5 billion in 2025 to USD 130.8 billion by 2033.
Separately, PwC India’s Voice of the Consumer 2025 report found that 84% of Indian consumers actively seek healthier food choices, while 80% use at least one healthcare app or wearable for personalised wellness.
Swiggy said its EatRight initiative now has around five million monthly transacting users, with protein rich meals accounting for a significant share of orders during lunch, snacks, and dinner. Popular choices include chicken rice bowls, paneer tikka sandwiches, chicken and paneer rolls, double egg dishes, millet idli, dosa, and low calorie upma.
Under the EatRight Streak Challenge, users can earn up to Rs 300 in FREECASH by completing order milestones through eligible EatRight meals. The top 20 users each week will receive a complimentary FITPASS 360 membership worth Rs 2,999.
FITPASS 360 provides access to more than 12,000 gyms and fitness studios across India, along with nutrition guidance, AI based fitness coaching, virtual workout sessions, preventive health checkups, teleconsultations, and other wellness services.
According to FITPASS, 79% of its FITPASS 360 users access more than one service on the platform, indicating growing interest in integrated wellness solutions.
Speaking on the partnership, Deepak Maloo, Vice President, Food Strategy, Customer Experience & New Initiatives, Swiggy, said, “At Swiggy, we believe healthy living starts with everyday choices. Through EatRight, we’ve made healthy food more accessible. It is encouraging to see great traction and consistent growth across categories such as High Protein, Low Cal and No Added Sugar. With the EatRight Streak Challenge, our focus is on helping users stay consistent with these choices.”
He further added, “This partnership with FITPASS allows us to extend that journey beyond the plate by combining the power of the EatRight menu with access to fitness, coaching, nutrition and preventive wellness through FITPASS 360. With this partnership, we’re creating an ecosystem that empowers consumers to build 360 degree wellness habits while rewarding them for making healthier choices.”
Arushi Verma, Co-founder, FITPASS, added, “At FITPASS, our mission has always been to make holistic wellness accessible to everyone. True wellness isn’t one decision; it’s the sum of daily choices people make around how they move and what they eat. With this partnership, we’re bringing both together – FITPASS helps people move right and make healthier choices, while Swiggy provides those healthy food choices.”
