Naturis Cosmetics, a contract manufacturer serving several leading beauty and personal care brands, has raised Rs 100 crore in its maiden external funding round. The investment was led by Sharrp Ventures, with participation from Mirabilis Investment Trust (the family office of Infosys co-founder K. Dinesh), Anicut Capital, Niveshaay, D2C ecosystem leaders including Suyash Saraf of Hyperscale Ventures and Yogesh Kabra, along with several angel investors from the pharmaceutical and specialty chemicals sectors.
Founded in 2011, Naturis Cosmetics provides end-to-end contract manufacturing services for beauty and personal care brands, spanning product formulation, research and development, manufacturing, packaging and private-label solutions. Its client portfolio includes well-known brands such as Plum, Pilgrim, Nykaa’s Kay Beauty, and Bare Anatomy.
The company plans to deploy the fresh capital to significantly scale its manufacturing and innovation capabilities. This includes establishing a 225,000 sq. ft. production facility in Vapi, Gujarat, launching an experience centre in Delhi-NCR, and setting up a new R&D centre in Mumbai. The expansion is aimed at supporting the growing demand for beauty and personal care manufacturing in India.
Beyond capacity expansion, Naturis also intends to diversify into adjacent categories such as men’s grooming, body care, colour cosmetics, fragrances, exports, and OTC pharmaceuticals over the next five years. The company is also expected to strengthen its workforce as part of its growth strategy.
The funding comes at a time when investor interest is increasingly shifting beyond consumer-facing beauty brands to the manufacturing ecosystem that powers them. As India’s beauty and personal care market continues to expand, contract manufacturers are emerging as critical enablers for both legacy companies and fast-growing D2C brands.
Naturis has positioned itself as a full-stack manufacturing partner, offering OEM/ODM, private-label development, formulation, ingredient sourcing, regulatory support and packaging services across skincare, haircare, fragrances and colour cosmetics.
FAQs
1. How much funding has Naturis Cosmetics raised?
Naturis Cosmetics has raised Rs 100 crore in its maiden external funding round led by Sharrp Ventures.
2. Who invested in Naturis Cosmetics?
The round was led by Sharrp Ventures, with participation from Mirabilis Investment Trust, Anicut Capital, Niveshaay, D2C leaders including Suyash Saraf and Yogesh Kabra, along with several angel investors.
3. How will Naturis Cosmetics use the fresh capital?
The company will use the funds to build a new manufacturing facility in Vapi, establish an R&D centre in Mumbai, launch an experience centre in Delhi-NCR, expand its team and enter new beauty and personal care categories.
4. Which brands does Naturis Cosmetics manufacture products for?
Naturis Cosmetics manufactures products for several leading beauty brands, including Plum, Pilgrim, Nykaa’s Kay Beauty, and Bare Anatomy.
5. What does Naturis Cosmetics do?
Naturis Cosmetics is a contract manufacturer offering end-to-end services, including product formulation, R&D, manufacturing, packaging, private-label solutions and regulatory support for beauty and personal care brands.
