To mark National Lipstick Day, Hilary Rhoda has launched a campaign ‘Finding The One’, built around an idea familiar to many beauty consumers: choosing the right lipstick can often involve trying multiple shades, textures, and finishes before finding the best match.
As part of the campaign, the brand hosted an experiential event that brought together influencers, beauty creators, industry professionals, and consumers to explore its lipstick portfolio. Attendees had the opportunity to try products across categories including matte, creamy, gloss, and mousse lipsticks through swatching sessions and interactive product experiences.
The campaign focuses on encouraging consumers to experiment with different lipstick formulations and shades based on their personal preferences, skin tones, and style rather than following a single trend.
The event was designed to create hands on engagement with the products while also encouraging conversations and user generated content across social media. Guests interacted with the collection and shared their individual experiences with different colors and finishes.
Through Finding The One, Hilary Rhoda highlights the variety within its lipstick range while positioning product discovery as a more personalized beauty experience.
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Commenting on the campaign, Vatsal Agrawal, Co-founder and CMO of Hilary Rhoda, says, “Choosing the right lipstick is not only finding a particular shade but also finding the right shade for yourself. With ‘Finding The One,’ we want to capture that feeling in an inspiring manner that will empower people.”
He further added, “Our diverse collection of lipsticks has been crafted after extensive research, taking into account distinct Indian skin tones, tastes, and occasions. So, there is something special for everybody out there. It is part of our mission to produce high-quality research-based beauty products crafted specifically for Indian skin tones while making the entire process interesting and exciting.”
