Shaadi.com and MARS Cosmetics have teamed up for a playful outdoor campaign that puts matchmaking and makeup on the same billboard. The idea takes the familiar search for the right match and gives it a cheeky beauty twist.
The campaign features outdoor billboards asking ‘Blush chahiye?’ followed by the rather interesting question, ‘Ya blush karane wala?’
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The punchline then leads to Shaadi.com with its Find your perfect match message, while MARS Cosmetics brings the blush into the equation. One brand is looking for a match, the other is looking to add some colour to your cheeks.
The campaign works by giving the usual matchmaking conversation a beauty makeover.
Instead of simply asking if someone is looking for love, the billboard throws a little blush into the mix and lets the two interpretations meet.
The visual follows the same playful approach, using bold red and pink tones with both brand identities placed within the same creative. The message is short, clear and designed to land quickly for people passing by.
For Shaadi.com, the collaboration gives its matchmaking proposition a more playful setting, while MARS Cosmetics gets to put its blush offering into a conversation that is instantly relatable.
