IndiGo has released a social media film built around Siddharth, a 10-year-old boy from Ajmer who created his own cockpit, engine, and plane at home. Conceptualised by IndiGo’s social media team with production partner Restless Media, the film uses Siddharth’s real interest in aviation as the foundation of the story.
The film opens with Every dream begins somewhere, introducing Siddharth and the aviation setup he has created at home. It then takes his imagination into a real aviation environment, giving him an experience closer to the world he has been recreating himself.
Watch the campaign
View this post on Instagram
Rather than using a fictional narrative or heavily scripted performance, IndiGo kept Siddharth’s genuine reactions at the centre of the film. The narrative shifts from the things he built at home to his experience in a real aviation setting, creating a contrast between childhood imagination and the world of aviation.
The airline said the film is a standalone story and is not part of a larger campaign property. The communication focuses on imagination, curiosity, and creativity, using Siddharth’s existing passion for flying to create an authentic social-first brand story.
