PeopleStrong has appointed Adishri Charla as Senior Vice President – Marketing, as the HR tech company looks to strengthen its global brand and accelerate growth across key international markets.
In her new role, Charla will lead PeopleStrong’s global brand strategy and overall marketing initiatives, focusing on driving customer engagement and supporting the company’s expansion across India, Asia, the Middle East and emerging markets.
Charla brings nearly two decades of B2B marketing experience, having worked across both startups and global enterprises. She joins PeopleStrong from UiPath, where she most recently served as Director and Head of Marketing for India and SAARC. During her tenure at UiPath, she played a key role in the company’s growth from an early high-growth phase to becoming a category leader in the region, building integrated marketing strategies and strengthening brand positioning while driving community and customer engagement initiatives.
Before UiPath, she held leadership roles at Oracle and IBM, where she worked on go-to-market strategies, cloud and infrastructure marketing programmes, and global product marketing initiatives.
“We are very excited to have Adishri join the team at PeopleStrong,” said Sandeep Chaudhary, CEO, PeopleStrong. “Over the past few years, we have established our brand across India and the Middle East , reaching 500+ Enterprises and serving their critical HR needs. We are now doubling down on these regions and setting up systems and processes for a wider expansion. This needed someone who can connect brand strategy with measurable business outcomes, has successfully run marketing in global organisations and is a great team builder. We evaluated many capable candidates and found Adishri to be most suited to lead our next phase of growth. We are confident she will help sharpen our market positioning and drive disciplined execution aligned to PeopleStrong’s ambitions.”
Commenting on her new role, Adishri Charla said, “I am excited to join PeopleStrong at this pivotal moment in their journey. PeopleStrong is a platform and a brand with enormous potential to reshape how organizations across the region think about HR tech. I believe great marketing creates genuine connections between a brand and its audience while driving measurable business outcomes. I look forward to channeling that belief into building PeopleStrong’s global brand presence, enabling stronger demand generation, and telling the stories that matter most to our customers and the markets we serve.”
Charla holds an MBA in Marketing from Symbiosis Centre for Management and HR Development and has also completed executive programmes at Columbia Business School and the Indian School of Business (ISB). She is also known for advocating women’s leadership in the corporate sector.
