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Kids Care Brand ‘Awenest’ Receives Backing From Veeba’s Viraj Bahl On Shark Tank India

After gaining national visibility on Shark Tank India, the children’s home and personal care startup is scaling its digital first distribution strategy, expanding into modern trade, and strengthening quick commerce partnerships as it targets strong revenue growth in the 2025-26 financial year .

BrandBeats Desk by BrandBeats Desk
March 12, 2026
in Marketing
Reading Time: 1 min read
Kids Care Brand ‘Awenest’ Receives Backing From Veeba’s Viraj Bahl On Shark Tank India
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Awenest is projecting revenue of Rs 10 crore for the 2025 to 2026 financial year, driven by rising demand for toxin-conscious products designed specifically for children. The company recently gained national visibility after appearing on Shark Tank India, where its focus on routine specific care products led to an investment offer from entrepreneur Viraj Bahl, Founder of Veeba.

Awenest was founded by Kinshuk, Atul, and Jahangir, who bring experience from large consumer businesses. Since its launch, Awenest has recorded steady financial growth. As per the company, in October 2025, the business reached a monthly revenue run rate of Rs 70 lakh. The company added that as the business scaled, its unit economics also improved, with gross margins increasing from around 50% in the previous financial year to nearly 65% in the current year to date.

The founders also estimate that the Indian market for children’s home and personal care represents a Rs 30,000 crore opportunity. Following its appearance on Shark Tank India and the subsequent investment offer, Awenest said it plans to accelerate its growth. The company added that it intends to expand its presence in modern trade outlets, strengthen distribution across quick commerce platforms, and introduce new products designed for children’s daily routines.

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