Language in business is supposed to enable precision. When a founder says they are building brand equity, a marketer says...

These days, it’s not just about living—it’s about keeping up, all the time. In an era defined by relentless ambition...

KitKat, in collaboration with global creative agency VML and Delhi-based production house The Other Half, has launched an experiential campaign...

Eureka Forbes has appointed Varun Anchan as Head of Brand Communications and Content, as he moves from the agency side...

Victoria’s Secret has appointed Triptii Dimri as its first-ever Indian brand ambassador, marking a key milestone in the brand’s India...

Bharat Petroleum has appointed Sanjay Khanna as its Chairman and Managing Director (CMD), effective April 9, 2026. Khanna, who was...

Network Advertising has launched a new integrated campaign for Reliance Jewels ahead of Akshaya Tritiya, featuring actors Gajraj Rao and...

Hero FinCorp has launched a new campaign during the Indian T20 League ‘Nariyal Phodo, Sar Kyun?’, as part of its...

Vietnamese conglomerate Vingroup has committed to investing $8.5 billion (around Rs 71,000 crore) in Maharashtra over the next two years,...

Reliance Retail has been ranked seventh globally among the world’s most valuable privately held, venture capital backed companies, with a...