AD of the Week: Thums Up Turns ‘Taste The Thunder’ Into A High-Voltage Cultural Anthem
Not every soft drink ad feels like an event. This one does. In its latest campaign, Thums Up doesn’t just...
5 Indian Brands That Made One Product Their Entire Empire
In India, some brands don’t just sell products, they own the category. Say “butter,” and one name instantly surfaces. Ask...
Fabindia Celebrates Chikankari With Spring 2026 Campaign ‘The Song of Spring’
Fabindia has unveiled the second verse of its Spring 2026 campaign, ‘The Song of Spring’, spotlighting a new Chikankari collection...
United Breweries Secures Trademark For Iconic Kingfisher Jingle ‘Oo La La La Le O’
United Breweries Limited (UBL), part of the HEINEKEN Company, has secured trademark registration for the iconic Kingfisher jingle “Oo La...
Infinix Launches NOTE Edge With Yashasvi Jaiswal, Rolls Out ‘World Take NOTE’ Campaign
Infinix India expanded its NOTE series by releasing the new NOTE Edge smartphone. To announce this device, the company launched...
Tata Group Partners With OpenAI To Accelerate AI Adoption In India
The Tata Group has entered into a strategic partnership with OpenAI to accelerate artificial intelligence adoption across enterprises, strengthen India’s...
Beyond Appliances Launches Campaign ‘Engineered To Delight’ Making Smart Kitchens Easier Than Ever
Getting a chimney installed in an Indian home has never been simple. It means drilling, ducting, structural changes, and days...
7 Brands That Don’t Compete On Price & Still Win
In a marketplace flooded with “Flat 50% Off,” “Limited Time Deal,” and “Best Price Guaranteed,” most brands rely on numbers...
Rooh Afza Celebrates A Century Of Belonging With ‘The Timeless Drink Of India’ Campaign
For over a century, Rooh Afza has been present in Indian homes not occasionally, but consistently. Across regions, generations, and...
‘Z’ & L’Oréal Paris Turn ‘Gloss Ki Guarantee’ Campaign Into A Regional Storytelling Movement
Zee Entertainment Enterprises Limited (‘Z’), India’s leading content and technology powerhouse, has partnered with L'Oréal Paris to roll out a...