Myntra Taps Kiara Advani For ‘Fashion As YOU Like It’ Campaign
Myntra has launched a new campaign, ‘Fashion As YOU Like It,’ highlighting individual preference and self-expression in the face of...
Virgin Music Group Partners With Jass Records For Global Punjabi Music Distribution
Virgin Music Group has announced a strategic agreement with leading Punjabi music label, Jass Records, for global music distribution. The...
Bajaj Electricals Acquires Morphy Richards’ Brand Rights Across Indian & South Asian Markets For Rs 141.4 Cr
Bajaj Electricals has announced the agreement to acquire the intellectual property and brand rights of Morphy Richards for Rs 141.4...
Google Elevates Abhinav Rastogi To Global Marketing Director For YouTube Shopping
Abhinav Rastogi has been promoted as Global Marketing Director (GMD) for YouTube Shopping at Google. In this role, he will...
Jos Alukkas Collaborates With mirrAR To Launch AR Jewellery Virtual Try On Experience
Jos Alukkas has launched an Augmented Reality (AR) experience on its official website. Developed in partnership with mirrAR, the technology...
Lux Cozi Launches ‘Cozi Micro Modal’ Campaign Featuring Varun Dhawan
Lux Cozi has launched a campaign to introduce ‘Cozi Micro Modal’, the latest addition to its luxury collection. The film...
Mastercard Collaborates With MakeMyTrip To Launch AI-Powered ‘Lifestyle Navigator’ In India
Mastercard has announced the global launch of ‘Lifestyle Navigator’, an AI powered travel and lifestyle concierge, in collaboration with MakeMyTrip....
Jindal Panther Launches Campaign In Bhubaneswar To Address Noise Pollution & Road Safety
Jindal Panther, the retail brand of Jindal Steel, has launched its ‘Shaant City, Safe City’ campaign, with Bhubaneswar serving as...
PwC India Appoints Sankaran Sambasivam As Associate Director
Sankaran Sambasivam has been appointed as Associate Director at PwC India. In this role, he will be responsible for driving...
Dabur Launches ‘Miswaknama’ Campaign Turning Storytelling Into Cultural Exploration With Influencer-Led IP
Dabur has launched a campaign ‘Miswaknama’, for its Dabur Meswak toothpaste. The campaign uses influencer-led storytelling to take audiences on...