Baazar Kolkata Appoints Kartik Aaryan As Brand Ambassador
Baazar Kolkata has appointed Actor Kartik Aaryan as its brand ambassador as the value retail chain looks to strengthen its...
Elon Musk’s X Makes Government Censorship Requests Go Public As India Says Platform Must Follow Local Law
The Centre has said Elon Musk-owned X will have to follow Indian laws after the platform introduced a new rule...
D’Decor Home Fabrics Names Kartik Aaryan & Ananya Panday As Brand Ambassadors
D’Decor Home Fabrics has launched a new bedding campaign featuring Kartik Aaryan and Ananya Panday as brand ambassadors. ‘Your Bedroom....
Razorpay Unveils ‘Vulcan’ AI Model To Power Payment Routing & Fraud Detection
Razorpay is set to launch ‘Vulcan’ on August 18, 2026, describing it as India’s first transformer-based AI foundation model built...
DTDC Unveils ‘Vallam Express’ Campaign To Deliver Parcels Across Kerala’s Backwaters
DTDC Express has launched Vallam Express, a waterway-based last-mile delivery service in Kerala that takes parcels directly to customers living...
Haldiram’s: The Brand-Building Journey From Bikaneri Bhujia To One Of India’s Biggest Food Brands
Haldiram’s is one of those Indian brands that rarely needs an introduction. For many consumers, the name is tied to...
10 Micro-Influencer Campaigns With Macro Results In India
Who said you need millions of followers to make millions of people stop scrolling? Sometimes, the creator with 30,000 followers...
Archies Launches #ThreadsThatBind Campaign Ahead Of Raksha Bandhan
Archies has launched its new Raksha Bandhan campaign, #ThreadsThatBind, celebrating the emotional connection between siblings through a digital video commercial...
Tata Play Partners With Spotify To Offer Four Months Of Premium Access To Subscribers
Tata Play has partnered with Spotify to offer eligible subscribers four months of complimentary access to Spotify Premium Standard, bringing...
Rowan Saghayroun Appointed Head Of Communications For KSA At Snap
Snap Inc. has appointed Rowan Saghayroun as Head of Communications for Saudi Arabia (KSA), strengthening its communications leadership in one...