Birla Opus Paints has rolled out a new digital film to celebrate Pongal, capturing the warmth of family traditions, festive togetherness and the joy of fresh beginnings. Launched for its Style Colour Smart Interior range, the campaign has brought Tamil Nadu’s festive spirit to life by showing how vibrant, thoughtfully chosen colours have transformed everyday homes into spaces of celebration.
Set within a traditional joint family household, the film has followed a young newlywed couple as they have prepared their home for Pongal. As conversations around selecting the right colour palette have unfolded, the narrative has gently highlighted how freshly painted interiors have enhanced the mood of the festival. From kolam-making to festive preparations, the film has woven together familiar moments that have reflected the rhythm of everyday life in a Tamilian home.
At the heart of the story, an emotional moment of connection has taken centre stage. When the daughter-in-law has been reminded of her own family’s Pongal traditions, her husband has surprised her by inviting her parents to join the celebrations. As both families have come together under one roof, the film has reinforced the true essence of Pongal — togetherness, warmth and shared joy. The story has concluded with a simple yet meaningful message of “starting a new tradition,” symbolising hope and new beginnings.
Conceptualised by DDB India, the film has blended cultural authenticity with visual warmth, positioning Birla Opus Paints as a brand that has understood the emotional role homes and colours play during meaningful celebrations.
With this Pongal campaign, Birla Opus Paints has continued to build an emotional connect with consumers, celebrating festivals not just through décor, but through stories of family, tradition and togetherness.
Speaking about the campaign, Inderpreet Singh, Head of Marketing, Birla Opus Paints, said “Pongal is a festival that brings families together and marks new beginnings. With Birla Opus Paints’ new campaign for the Style Colour Smart Interior range, we wanted to reflect the cultural warmth of Tamil Nadu while showcasing how refreshed interiors can enhance festive celebrations. This film is a tribute to the traditions that make Pongal special, and the role colours play in creating memorable moments.”
