AdWorks
Dosti Realty Reframes Housing As Life Experience With ‘Dosti Zindagi Se’ Campaign
Dosti Realty has launched a new brand campaign ‘Dosti Zindagi Se’, marking a shift in its positioning across residential developments...
Apple Frames Everyday Smartphone Problems Through Royal Court Ads For iPhone 17
Apple has rolled out a new campaign for the iPhone 17, blending storytelling, humour, and cultural nuance. The campaign, titled...
Flipkart Brings Back ‘SASA LELE’ 2.0, Turns Up The Chaos & The Deals
Flipkart has rolled out the second edition of its summer sale campaign, ‘SASA LELE 2.0,’ in collaboration with creative agency...
Instamart & Go Zero Turn A Newspaper Into An LED Fridge Experience In Their New Campaign
Havas Media India has launched an innovative newspaper campaign for Swiggy Instamart and Go Zero, embedding a functioning LED light...
Parinama Group Invests In Aspire Impact; Saloni Malhotra Named CEO
Aspire Impact has announced a strategic investment from Hong Kong-based Parinama Group, alongside key leadership and governance appointments. As part...
Sujata Appliances Launches New Campaign, Capturing A Bride’s Journey Into Her New Home
Sujata Appliances has launched a new campaign ‘#SujataForLife’, centred on its mixer grinder range and aimed at building a stronger...
Dinesh Karthik Brings IPL Energy To The Dining Table In New Campaign With Swiggy
As IPL season grips the nation, Swiggy has partnered with veteran cricketer Dinesh Karthik for a new campaign that spotlights...
Ad of the Week: super.money Spins The Salman Khan–Arbaaz Khan Swap Into A ‘No Drama’ Film
In a category where differentiation is often built through exaggerated claims or heavy production, this campaign shows that a clear,...
Kingfisher Turns Parul Gulati–Karan Aujla Buzz Into An On-Ground Concert Activation
Kingfisher focused on a culture-led approach during Karan Aujla’s concert tour, prioritising participation and contextual relevance over traditional event branding....
Aaditi Pohankar Fronts Bioderma Campaign Celebrating Individual Skincare Journeys
Bioderma has announced a new collaboration with actor and skincare enthusiast Aaditi Pohankar, bringing together dermatological expertise and a message...