Yakult Danone India has launched a new commercial featuring brand ambassador Taapsee Pannu to introduce Yakult Light Mango Flavour, the latest addition to its probiotic drink portfolio.
The campaign focuses on promoting gut health while highlighting the new mango-flavored variant. Taapsee Pannu continues to represent the brand’s efforts to encourage consumers to incorporate probiotics into their daily wellness routine.
Yakult Light Mango Flavour contains 6.5 billion live Lactobacillus paracasei Shirota (LcS) probiotic bacteria in each bottle, along with Vitamins D and E. The drink is low in calories and contains less sugar, with no artificial flavours, preservatives or colouring. According to the company, the proprietary LcS strain is backed by scientific research and is designed to support digestion, immunity and nutrient absorption.
The new variant combines Yakult Light’s probiotic formulation with a mango flavour, offering consumers an additional flavour option within the brand’s product range.
The commercial will be rolled out across digital and social media platforms as part of Yakult Danone India’s marketing campaign for the new product.
Watch the campaign
Eiji Amano, Managing Director, Yakult Danone India, said, “Innovation has always been at the heart of Yakult’s mission to improve people’s health through probiotics. We launched Yakult Mango Flavour in 2024, specially developed to suit Indian taste preferences. Based on consumer feedback, we have further enhanced its flavour to deliver a richer and more enjoyable taste.”
He further added, “The improved taste profile has been well received, with over 80% of consumers appreciating the enhanced flavour. The introduction of the new Yakult Light Mango variant in enhanced taste, supported by our new commercial ad featuring Taapsee Pannu, reflects our continued focus on combining scientific excellence with consumer preferences.”
“We remain committed to expanding awareness of gut health and making scientifically proven probiotics an integral part of everyday life for more Indian families,” he added.
Taku Otsuka, Director – Sales, PR & Marketing, Yakult Danone India, said, “The launch of our new commercial Ad marks another important milestone in Yakult Danone India’s journey of making gut health more relevant and relatable for Indian consumers. As our brand ambassador, Taapsee Pannu continues to connect with audiences through her authentic advocacy for healthy living.”
He further added, “With the new taste of Yakult Light Mango variant, we are delighted to offer consumers a refreshing, richer flavour while reinforcing our commitment to promoting daily probiotic consumption and gut wellness across the country.”
Neerja Hajela, Chief Science Officer – Science & Regulatory Affairs, Yakult Danone India, said, “Scientific research continues to reinforce the vital role of the gut microbiome in supporting overall health and helping the body utilize nutrients effectively. Every bottle of Yakult Light Mango Flavour contains 6.5 billion live Lactobacillus paracasei Shirota (LcS) probiotic bacteria, backed by decades of scientific research.”
He further added, “Through this advertisement, we hope to encourage more consumers to understand that maintaining a healthy gut is a simple yet meaningful step towards better everyday wellness.”
