Buzz
The Ad Isn’t Bad, You’ve Just Seen It Too Many Times: Ad Fatigue Explained
You are watching a cricket match. The over is getting interesting, your snacks are ready, and then… there it is...
When Brands Are Taking A Trip Back To The 80s With AI
The internet has a new favourite time machine and brands are happily stepping inside it. As AI-generated visuals bring the...
DMRC Flags Viral ‘Phone Sticking’ Trend, Warns Creators Over Safety Risks
The Delhi Metro Rail Corporation (DMRC) has warned social media content creators against a growing reel trend in which mobile...
‘I Literally Starve Every Day’: McDonald’s India Responds To Viral Intern Unpaid Salary Post On X
McDonald’s India recently drew attention on social media after a post appeared on its X account alleging a workplace dispute...
Brands Get Mischievous As Krishna Takes Over Social Media This Janmashtami
Every Janmashtami, the internet gets a little more playful. Lord Krishna arrives with his flute, butter, peacock feathers and an...
Ambush Marketing: How Brands Hijack The Buzz Without Paying For The Spotlight
Imagine spending millions to become the official sponsor of a major sporting event. Your logo is everywhere. Your advertisements are...
Messi Says Goodbye As Brands Turn The No. 10’s Farewell Into A Creative Playground
Messi has officially closed the Argentina chapter of a career that has stretched across more than two decades, leaving behind...
Kashmiri Pandits’ Pain Is Not A Punchline: J&K Forum On Samay Raina, Sharon Verma’s Latent Exchange
Comedians Samay Raina and Sharon Verma have come under criticism after an exchange on India’s Got Latent Season 2 involved...
Bootstrapped: The Startup Route Where Founders Fund The Future
Startup conversations come with their own dictionary. Series A. Burn rate. Runway. Unicorn. And then there is bootstrapped, a word...
Vaseline Joins The ‘Baseline’ Meme As Korean Skincare Trend Reaches Brand’s Instagram
Vaseline has found itself at the centre of an unexpected social media moment after a Korean skincare creator’s pronunciation of...