Samay Raina has found a rather entertaining way to review the AI+ Nova 2 Pro smartphone. In the latest campaign video, he hands the phone to Tanmay Bhat to get his reaction and the quick exchange immediately gives the ad the feel of friends fooling around rather than a conventional product pitch.
The playful chemistry continues when Raina calls another person, Rahul, over to check out the phone. As the attention shifts to Rahul, Tanmay quietly walks out of the room, adding a small comic beat. Raina then shows Rahul the phone’s customisable back-panel lighting, keeping the product conversation woven into the banter.
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But the real internet-friendly moment comes in the caption. Raina’s post reads: ‘Caption to be used: Nova2 Pro Sale Live Now. Check the link-’, followed by the Flipkart URL. Rather than quietly adapting the brand copy, the post appears to have carried the instruction itself straight into the caption.
And that accidental-looking detail may be exactly why it stands out. A standard promotional caption can disappear into the scroll, but “Caption to be used” immediately makes you pause and wonder whether you have just stumbled onto the brand brief. It gives audiences something to notice, react to and, naturally, share with a friend.
The video already leans into the casual chaos of Raina and Tanmay simply being themselves; the caption extends that tone beyond the frame.
