Buzz
CCPA Penalises Zepto, BookMyShow, IndiGo Among 9 Platforms Over ‘Dark Patterns’
The Central Consumer Protection Authority (CCPA) has taken enforcement action against nine digital platforms, including Zepto, BookMyShow, IndiGo, FirstCry, Physics...
Google Reshuffles AI Leadership As Sundar Pichai Unveils ‘Next Chapter’ Of AI Strategy
Google CEO Sundar Pichai has announced a major restructuring of the company's artificial intelligence leadership, describing it as the beginning...
WhatsApp Begins Age Verification Pilot In India, Says User Privacy Will Be Protected
Meta-owned WhatsApp has begun testing an optional age verification pilot in India as part of its preparations for the country's...
Better Than Avvatar: Karan Aujla Gives Zyro An Unscripted Spotlight on India’s Got Latent Season 2
Singer and entrepreneur Karan Aujla turned a casual conversation on India's Got Latent Season 2 into an unexpected branding moment...
Why Every Indian Brand Suddenly Has A Toddler Behind The Camera
Not every viral marketing trend begins with a carefully crafted strategy. Sometimes, all it takes is a toddler, a blurry...
Anthropic Reveals Claude AI Hacked Three Organisations During Cybersecurity Testing
Anthropic has disclosed that three of its AI models accessed real-world systems during internal cybersecurity evaluations after a misconfiguration unintentionally...
Experiential Marketing: People Don’t Remember Ads, They Remember How Brands Made Them Feel
There was a time when ads interrupted our lives. Today, the best marketing becomes part of it. Picture yourself walking...
Users Claim Jantar Mantar Temporarily Vanished From Swiggy & Zomato Overnight
What began as a student-led protest over the alleged NEET 2026 paper leak has now grown into one of the...
Indian Government Directs GitHub To Take Down Jack Dorsey’s Bitchat App Amid CJP Protest
The Indian government has directed GitHub to remove repositories hosting Bitchat, the Bluetooth-based offline messaging application developed by former Twitter...
Omnichannel Explained: How Brands Create One Journey Across Every Channel
A customer discovers a pair of sneakers on Instagram while scrolling during lunch. Later, they visit the brand's website to...