Interviews & Insights
The Goal Is To Unlock The World For Everyone: Aviral Gupta On Building Zostel For The Long Run
Before Zostel, backpacking in India meant Manali, Goa, and very little else. There were no hostels, no community, no infrastructure...
Amul vs Mother Dairy, Which Dairy Brand Rules Indian Homes?
From breakfast tables and lunchboxes to late-night cups of chai, dairy is woven into everyday life in India. And when...
Google Pay Vs PhonePe: Beyond QR Codes & UPI
Paying with cash has increasingly given way to scanning a QR code, and for millions of Indians, that choice comes...
Authenticity Doesn’t Survive By Accident: How Minu Margeret Scaled Blissclub Without Selling Out
Most activewear brands began with a mood board. Blissclub began with a complaint. Actually, hundreds of them. Long before Minu...
Spotify Vs YouTube Music: Which Music Streaming App Fits Your Listening Style?
Your taste in music says a lot about you. But the app you use to listen to it might reveal...
PharmEasy Is Shifting From One-Time Orders To Lifelong Health Engagement: Gaurav Verma
For years, healthcare in India has existed in fragments, a neighbourhood chemist for medicines, a diagnostic lab across town, a...
The Battle For India’s Next Order: Zomato Vs Swiggy
Ordering food has become second nature for millions of Indians, but the choice often comes down to two familiar names:...
Nykaa Vs Tira: Who’s Actually Winning The Beauty Market?
Brand vs Brand is where we go beyond surface-level comparisons and decode how two players in the same category are...
We Want To Be The First Choice When People Step Out: Jai Malpani On Imagicaa’s Play In India’s Experience Economy
India’s out-of-home entertainment industry is no longer just about occasional outings, it is steadily becoming a core part of how...
Inside The District-BookMyShow Battle For Consumer Experiences
Planning a weekend out increasingly starts with an app, and two names are vying to become that first stop: District...