Marketing
Swiggy Introduces ‘Low Cal Category’
Swiggy announced the launch of its Low Cal category designed to help consumers with wholesome yet light eating options. The...
YouTube Launches Its ‘First Year-End Recap’ For Users In India
YouTube is introducing its first-ever YouTube Recap, a feature that gives users a look back at what they watched over...
WPP Media Named Performance Marketing Partner For InCred Money
WPP Media has been appointed as the performance marketing partner for InCred Money, marking a collaboration to support the platform’s...
Sting Energy Partners With Mercedes-AMG PETRONAS F1 Team
Sting Energy, the energy drink by PepsiCo and the Official Team Partner of Formula 1, partners with the Mercedes-AMG PETRONAS...
Paytm Payments Services Gets Final RBI Approval To Operate As Payment Aggregator
Paytm Payments Services, a subsidiary of One 97 Communications, has received the Reserve Bank of India’s final approval to operate...
Top 6 Brands Brands That Rebranded, Glowed Up & Still Got Picked First From the Shelf
When it comes to brands we just can’t quit, their packaging isn’t just a wrapper it’s basically a whole personality...
How Google Got Its Name: The True Story Behind The Typo That Built A Tech Giant
From Googling your dream vacation spot to desperately searching for the perfect Valentine’s gift (because deadlines), we pretty much Google...
The Psychology Behind Every ‘Add to Cart’: Hidden Tricks Brands Use to Make You Buy
Ever opened your shopping app for just 2 minutes and 40 minutes later, you're staring at a cart full of...
Swiggy’s Signature Ding: How A Notification Became A Cultural Icon
Whether you’re stuck in a boring college lecture or grinding away at the office, the moment you hear that familiar...
Campaigns That Flip The Festive Script With Bold Energy, Real Moments & Fresh Twists
This festive season, brands aren’t just lighting diyas, they're lighting up group chats, timelines, and that sweet, chaotic middle ground...