Facebook is introducing new AI-powered tools that allow users to customise the content appearing in their Feed and Reels by describing their interests in their own words. The update gives users more direct control over the platform’s recommendations, allowing them to ask for more or less of specific types of content.
The new feature, called ‘Your algorithm’, lets users add and manage topics they want to see. Available through the three-dot menu on posts, the tool provides a dedicated space for users to communicate their preferences and fine-tune their Facebook experience.
The platform is also expanding its feedback options. After selecting ‘Interested’ or ‘Not interested’ on a post, users may be asked follow-up questions about what they liked or disliked. They can then explain their preferences in their own words, helping Facebook adjust recommendations in real time.
Facebook has traditionally relied on signals such as likes, comments, shares and watch behaviour to understand users’ interests. Its ranking systems analyse these interactions to determine which posts and videos are most relevant to individual users.
With the latest update, large language models (LLMs) will help Facebook interpret preferences expressed through natural language. Instead of relying solely on users’ activity to infer what they like, the platform can also use direct instructions about the content they want to discover.
These recommendations can adapt within the same session, allowing users to refine their Feed and Reels experience as their interests change. Facebook has also updated the three-dot menu on posts to make its personalisation tools easier to find.
The update reflects a shift towards more interactive content recommendations, where users can communicate their preferences directly rather than relying entirely on their browsing and engagement history.
FAQs
- What is Facebook’s Your algorithm feature?
Your algorithm is a personalisation tool that lets users tell Facebook which topics they want to see more or less of in Feed and Reels.
- How can I customise my Facebook Feed?
You can use the three-dot menu on posts to access personalisation tools, manage your interests and provide feedback on recommended content.
- How does Facebook use AI to recommend content?
Facebook uses AI, including large language models, to interpret users’ stated interests alongside signals such as likes, comments and viewing activity.
- Can I tell Facebook what content I do not want to see?
Yes. You can select ‘Not interested’ on a post and, when prompted, provide more details about the content you want to see less often.
