Marketing
When Pepsi Said ‘Why Be Brown When You Can Be Blue?’
Back in 2003, Pepsi did something no cola brand had dared before in India; they flipped the script with Pepsi...
How ‘Doodh Si Safedi Nirma Se Aaye’ Became A Household Anthem
“Washing powder Nirma… Washing powder Nirma… Doodh si safedi Nirma se aaye…” And let’s be honest you didn’t just read...
‘Paytm Karo’: The Three-Word Sound That’s Now India’s Everyday Payment Mantra
Whether you’re grabbing chai at a roadside stall, chilling at a café, or paying the bill at a five-star hotel,...
How Airtel’s Five-Note Tune Became A Generation’s Ringtone
What is the sound? If you were around in the glorious age of Nokia 1100s, prepaid recharge cards then that...
“Vicco Turmeric, Nahi Cosmetic”: The Rhyme That Raised Generations
“Vicco Turmeric, Nahi Cosmetic…” You sang that, didn’t you? If you grew up in India, this jingle probably raised you....