CHOSEN, a direct to consumer skin and hair care brand, has raised $5 million in its Series A funding round led by Fireside Ventures, with participation from BOLD, L’Oréal’s corporate venture arm, and Alkemi Growth Capital. The round also saw investments from angel investors, including CaratLane cofounder Avnish Anand and a group of practising dermatologists.
With this round, the company’s total funding has crossed $6 million, including an earlier $1.2 million raised from friends and family in 2024. The fresh capital will be used to strengthen research and development, expand its portfolio of clinically validated products and scale its centre of excellence. The company also plans to invest in team expansion to support its next phase of growth.
Founded in 2020 by Dr Renita Rajan, the Chennai based brand operates across skincare, haircare and wellness categories. CHOSEN offers over 55 products through its website and doctor-led distribution channels, combining dermatological expertise with technology enabled solutions.
The brand focuses on addressing specific concerns such as pigmentation, skin texture, contouring and hair ageing. Its portfolio includes both topical products and nutraceuticals, following a clinic to consumer model designed to bridge professional skincare and everyday use.
CHOSEN operates in a competitive segment alongside dermo cosmetic brands such as Heliocare, Obagi Medical, Bioderma, The Derma Co, Cetaphil and Dr Sheth’s. The funding comes amid growing investor interest in the beauty and personal care sector, where demand for science backed and clinically driven products continues to rise.
