This Valentine’s Day, Dubstep is turning up the volume on spontaneous gifting with the launch of its new campaign, ‘Love on Loop’. Timed perfectly for last-minute shoppers, the campaign blends music, impulse, and quick commerce alongside the debut of the Dubstep Buzz X12 Wireless Earbuds, Love Edition, available exclusively on Instamart.
Built around how young consumers actually shop today, Love on Loop taps into the growing preference for speed, experience, and emotional value over advance planning. By leveraging Instamart’s quick-delivery ecosystem, Dubstep positions spontaneity as a feature, not a fallback allowing Valentine’s gifts to be ordered and delivered in minutes, not days.
Adding excitement to the campaign is a curated rewards program for customers purchasing eligible Dubstep products on Instamart. Nine winners will receive Valentine’s dinner vouchers worth INR 3,000 each, while one grand prize winner will walk away with air tickets for two to Goa and a chance to meet actor Abhay Deol, subject to availability and scheduling.
At the centre of the campaign is the Buzz X12 Love Edition, launched in a bold passion-red finish with metallic accents. With up to 60 hours of total playtime, intuitive touch controls, and a comfortable all-day fit, the Buzz X12 is designed to double as both an everyday audio companion and a Valentine’s Day gifting staple.
The Dubstep Buzz X12 Wireless Earbuds Love Edition will be available exclusively on Instamart at an offer price of INR 599 for a limited time, giving consumers across India a fast, expressive way to put love and music on loop this Valentine’s Day.
Link to the campaign:
Commenting on the campaign, Ujjwal Sarin, Founder, Nu Republic Universe, said,
“Valentine’s Day is about moments, not planning weeks in advance. With Love on Loop, we wanted to blend instant access with real emotion. Dubstep is built for spontaneity loud, expressive, and ready when you are. Partnering with Instamart lets us deliver that vibe in minutes.”
