GM Group, a company that builds industrial parks in Gujarat, has launched a new campaign, featuring actor Pratik Gandhi. The whole project was planned and made by Alaukik Group, a creative agency based in Surat. The main goal is to make GM Group more visible in the industrial property market.
The campaign includes the production and shooting of multiple advertisement films featuring Gandhi, designed to reinforce the company’s brand narrative across platforms.The company is currently entering a new stage of growth. Because of this, they want to build stronger trust and brand awareness with important groups. These groups include manufacturers, investors, small to medium-sized businesses (MSMEs), and business leaders.
The agency chose Gandhi to lead the campaign because he is trusted by the public and has a grounded image. He is famous for portraying characters rooted in ambition and perseverance, his public image aligns with GM Group vision of building trusted, future-ready industrial ecosystems. Gandhi also has personal roots in Surat, which makes him a natural fit to represent a Gujarat-based company.
Link to the campaign:
Commenting on the campaign, Vishnu Paliwal, Co-Founder of GM Group, said, “As we expand our footprint, it is important for us to partner with a personality who reflects credibility and strong regional roots”.
“Pratik Gandhi embodies values that resonate with our vision of building industrial ecosystems that support the nation’s growth. This association marks a progressive step in enhancing our brand visibility while reinforcing the trust we have built over the years.” he added.
Alaukik Desai, Director, Alaukik Group, said, “At Alaukik Group, we approach brand building with a strong focus on strategic alignment and long-term relevance. This association has been thoughtfully crafted to ensure a natural fit between the brand’s vision and the public persona representing it.
“Pratik Gandhi brings credibility and relatability that align well with GM Group’s positioning and we believe such carefully considered partnerships play a critical role in building meaningful and sustainable brand leadership.” he added.
