Hero MotoCorp has appointed actor Ishaan Khatter as the brand ambassador for its scooter range Hero Xoom and has introduced a new campaign built around a music-led concept. The campaign uses a reworked version of a nostalgic track, adapted to align with the product name and positioning.
The film features Ishaan Khatter riding the scooter through urban settings, combining performance visuals with a lighter, lifestyle-focused narrative. It moves between sequences of stunts and casual riding moments, ending with the brand sign-off Get Set Xoom. The track is performed by Usha Uthup, and the campaign has been developed by McCann India.
The association is positioned around connecting with younger audiences, with the choice of ambassador reflecting the brand’s focus on energy, movement and self-expression. The campaign uses music and visual storytelling to communicate these attributes in a simplified format.
Hero Xoom is positioned within the company’s scooter portfolio as a product aimed at younger riders, with features focused on performance and design. The range includes multiple variants, which are available through the company’s dealership network across India, including its premium retail format.
Link to the campaign
Commenting on the film, Aashish Midha, Head of Marketing, Hero MotoCorp said, “Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience. This campaign strengthens our connect with new-age riders, and we are delighted to have Ishaan Khatter on board, whose personality aligns seamlessly with the spirit of Hero Xoom.”
As the newest ambassador for Xoom, Actor Ishaan Khatter, said, “Working with Hero MotoCorp on the Hero Xoom has been an incredible experience. What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song. It has the perfect mix of nostalgia and youthful energy. Shooting it felt effortless and exciting, and I think audiences will really connect with the vibe and chemistry the film brings to life.”
