Delhi-based D2C ethnic wear brand House of Chikankari has raised Rs 25 crore (approximately $2.6 million) in a Series A funding round led by Cap Alpha Ventures, marking a significant step in its growth journey as it looks to scale both domestically and internationally.
The fresh capital will be deployed to strengthen the brand’s omnichannel presence, with a strong focus on expanding into offline retail alongside its existing direct-to-consumer operations. The company also plans to invest in product expansion and deepen its footprint across global markets, reflecting rising demand for contemporary ethnic wear rooted in traditional Indian craftsmanship.
Founded by Aakriti Rawal and Poonam Rawal, the brand has positioned itself at the intersection of heritage and modern fashion, offering handcrafted chikankari apparel adapted for today’s consumers. Over the past year, the company has scaled rapidly, reporting over 50% growth and reaching an annual revenue run rate of around Rs 50 crore, while serving more than 2 lakh customers across India and international markets.
As part of its next phase of growth, House of Chikankari is betting heavily on offline retail. The brand plans to build a physical store presence over the next 18–24 months, complementing its digital-first model and enabling deeper consumer engagement. This move aligns with a broader trend among D2C brands in India that are increasingly adopting omnichannel strategies to scale sustainably.
On the product front, the company is expanding both depth and frequency of its offerings. It currently operates with over 1,000 SKUs and plans to scale this to more than 1,200, while introducing around 100 new designs every month across multiple categories. This continuous product pipeline is aimed at increasing repeat purchases and strengthening brand loyalty.
The startup has also built a growing global presence, shipping to more than 20 countries including the US, UK, and Australia. A significant portion of its revenue is driven by its owned channels, supported by strong digital traction with lakhs of monthly user sessions across its website and app.
