Infinix India expanded its NOTE series by releasing the new NOTE Edge smartphone. To announce this device, the company launched a digital campaign called #WorldTakeNote. It features a 77-second brand film starring young Indian cricketer Yashasvi Jaiswal, who is now the face of the NOTE series line-up.
The main idea behind the film is “performance over noise.” This highlights Infinix’s belief in supporting actual talent before it becomes widely recognised. The video compares Jaiswal’s career growing from being doubted to being widely discussed with Infinix’s own journey as a challenger tech brand.
Infinix chose Yashasvi Jaiswal for his standout performance, including becoming the youngest Indian to score 1,000 Test runs in a year and the joint-fastest to 2,000 runs. Reflecting that same performance focus, the NOTE Edge runs on Android 16 with XOS 16, offering smoother, smarter everyday use.
Inside, it is the first phone in India to be powered by the MediaTek Dimensity 7100 processor. The device features a thin 7.2mm design and includes a ‘One Tap AI Button’. It also supports ultra-fast charging. As per the brand, Infinix designed the NOTE Edge so that high performance is integrated across the entire device, rather than being isolated to just one feature. It offers strong capabilities in its design, display, power, camera, and durability.
Link to the campaign
Yashasvi Jaiswal, said: “I am excited to partner with Infinix for the NOTE series. I have always believed that hard work, preparation, and self belief matter more than noise around you. Together, we are launching the NOTE Edge, which stands for performance, innovation and delivering real value to users. This collaboration reflects the same spirit that drives me on the field and that inspires me off it.”
Anupama Ramaswamy, MD & Chief Creative Officer, Havas Creative India, said, “Gen Z doesn’t wait for the world to take note. They make sure it does. For them, technology isn’t a device. It’s identity. It’s amplification. It’s how they show up and show off who they are. They don’t consume culture.”
“They co-create it. Remix it. Meme it. Push it forward. That is exactly why Infinix’s belief that the world takes note feels so real. Because when this generation steps out with confidence and clarity, attention follows. Yashasvi Jaiswal represents that spirit.”
“A young talent who never waited for permission. Ambitious. Self-made. Slightly disruptive. Completely unapologetic. This campaign is built on one simple idea. When ambition meets expression and finds its edge, you don’t chase the spotlight. You become impossible to ignore.” he added
