Kellanova (formerly Kellogg Company) has released its latest digital film for Kellogg’s Muesli, featuring the mother-daughter duo Tanuja and Kajol. The film highlights the power-packed nature of Kellogg’s Muesli, its nourishing ingredients, and its appeal across generations.
At the center of this campaign is Kellogg’s 12-in-1 Power Breakfast proposition, a blend of 12 nourishing ingredients according to the brand including almonds, oats, seeds, raisins, cranberries, papaya, and more. Each spoonful combines multiple textures and flavours, making it a breakfast that’s both delicious and power packed.
The muesli category in India continues to grow as more consumers look for nourishing, convenient, and interesting breakfast options. As a pioneer in this space, Kellanova has expanded its Muesli 12-in-1 Power Breakfast range to include Fruit, Nuts and Seeds, Nuts Delight, Fruit Magic, 0% Added Sugar, Millet Muesli, Choco Millet Muesli, and Chocolate Muesli each created to meet evolving tastes while providing nourishment.
Speaking about the campaign, Vinay Subramanyam, Senior Director – Marketing, Kellanova South Asia, said: “Kellogg’s Muesli is one of the most important offerings in the Kellogg’s portfolio, which is seeing rapid consumer adoption as more and more people discover how nutritionally diverse it is with the 12 nourishing grains, fruits, nuts and seeds that it has. We wanted to accelerate this discovery through an impactful film that brings out the 12-in-1 Power Breakfast proposition in an endearing manner. And therefore, we have this beautiful film with Kajol and Tanuja coming together on screen for the first time, showcasing how Kellogg’s Muesli is relevant across generations.”
