MasterChow, a ready-to-cook Asian cuisine brand, has launched its latest ad campaign featuring celebrity chef Ranveer Brar. With the message Not Mangaya, Ghar Pe Banaya,the campaign highlights the ease of cooking bold Asian flavours at home without the hassle and without relying on takeout.
Rolling out as a multi-film series over the coming weeks, the brand has released its first film, with Chef Ranveer Brar leading the flavour push in his usual effortless style. Each upcoming film will focus on a different cooking moment, showing how MasterChow turns everyday meals into restaurant-style Asian dishes, all made in your own kitchen.
The campaign marks a new direction for MasterChow as it leans into its identity as Masters of Asian Flavours. With a growing range inspired by Japanese, Thai, Korean and Chinese-style dishes, MasterChow is updating what it means to cook Asian food at home. The films reflect this shift by highlighting a wider flavour range while staying true to the brand’s core: simple, delicious home cooking.
With each film adding a new flavour twist to the Not Mangaya, Ghar Pe Banaya universe, MasterChow aims to make home-cooked Asian food the main focus in your kitchen. As the Asian food market grows, the brand’s goal is to bring Asian flavours into everyday cooking, so anyone can confidently recreate Asian dishes at home, just like a true Master Chef.
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Speaking about the campaign, Vidur Kataria, Co-Founder of MasterChow, adds,“At MasterChow, our purpose has always been to make Asian cooking feel exciting, effortless and well within reach for every home kitchen. We’ve spent years building flavours that take the intimidation out of the process and put the joy back into cooking. ‘Not Mangaya, Ghar Pe Banaya’ carries that purpose forward, showing how easily a bold, flavour-driven meal can come together when you trust your pan and the right ingredients.”
Chef Ranveer Brar adds, “There’s something special about cooking that beats takeout every single time. Over the years, my association with MasterChow has grown into something far deeper than just being a brand face, I’ve been part of the flavour conversations, the ideas, the experiments. This campaign taps into that same joy, the sounds, the sizzle, the speed. ‘Not Mangaya, Ghar Pe Banaya’ is exactly the energy you feel when great flavours by MasterChow meet a hot pan.”
