Onam Celebrations Go Digital As Brands Join The Festive Buzz

Onam is here, and brands are once again finding their own ways to join the festive conversation. From tapping into Kerala’s rich cultural traditions to giving familiar celebrations a fresh, social-first spin, this year’s campaigns show how brands are using the festival to connect with audiences in ways that feel timely and relevant.

With pookalams, Onam sadya, traditional festivities and the spirit of togetherness taking centre stage, brands have brought their own creative flavour to the celebrations. 

Here are the brands and how they celebrated Onam this year.

BMW Motorcycles

 

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A post shared by BMW Motorrad India | BMW Motorcycles (@bmwmotorrad_in)

Amul

 

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A post shared by Amul – The Taste of India (@amul_india)

MYNTRA

 

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Burger King

 

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A post shared by Burger King India (@burgerkingindia)

Behrouz Biryani

 

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A post shared by Behrouz Biryani (@behrouzbiryani)

Baskin Robbins

 

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Hero MotoCorp

 

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A post shared by Hero MotoCorp (@heromotocorp)

Paper Boat

 

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A post shared by Paper Boat (@paperboatdrinks)

Fortune

 

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A post shared by Fortune Foods (@fortune.foods)

Polycab

 

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A post shared by Polycab India Limited (@polycabindia)

Apsara

 

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A post shared by Apsara Ice Creams (@apsaraicecreams)

Havmor 

 

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Jio

 

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A post shared by Jio (@reliancejio)