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Panasonic Onboards MS Dhoni As Brand Ambassador For Its AC Portfolio

With this partnership, Panasonic aims to deepen consumer connection and accelerate growth in the air conditioning segment in India.

BrandBeats Desk by BrandBeats Desk
December 2, 2025
in AdWorks/BrandCraft
Reading Time: 2 mins read
Panasonic Onboards MS Dhoni As Brand Ambassador For Its AC Portfolio
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Panasonic Life Solutions India has onboarded MS Dhoni as the brand ambassador for its Air Conditioners portfolio in India. Dhoni is known for consistency, composure, and dependable performance, qualities that align with Panasonic’s focus on developing reliable cooling solutions. The association aims to highlight Panasonic’s emphasis on technology, reliability, energy efficiency, cooling performance, and product quality.

This association comes as Panasonic works to expand its position in the HVAC market in India and strengthen its connection with households across the country. With Dhoni joining the brand, the company aims to increase its visibility and customer engagement nationwide.

Welcoming Dhoni to the Panasonic family, Tadashi Chiba, MD and CEO, Panasonic Life Solutions India (PLSIND), said, “This partnership is an alignment of shared values. For more than 100 years globally, Panasonic has stood for reliability, innovation, and meaningful contribution, values we continue to strengthen in India. Dhoni’s calm leadership and dependable performance reflect this spirit. Dhoni brings more than star presence; he brings momentum and meaningful connection with Indian consumers. Together, we look forward to shaping an iconic chapter in Panasonic’s brand journey in India.”

Speaking on the occasion, Mahendra Singh Dhoni, shared, “For most of us growing up in India, Panasonic was not just seen as a Japanese brand, it became a part of our everyday life. It felt familiar, reliable and Indian in spirit because it was present in our homes and memories. For me, this association is meaningful because it reflects shared values: trust, reliability, contribution to society and a constant drive to improve. I am proud to join hands with a brand that continues to innovate while staying true to its foundation of trust.”

Hirokazu Kamoda, Director, HVAC, Panasonic Life Solutions India (PLSIND) added, “Dhoni inspires confidence- in teams, in audiences, and in families. That emotional connection is invaluable as we further strengthen our presence in India. This partnership also aligns with Panasonic’s long-term growth roadmap for the cooling category, as the company ramps up AC manufacturing capacity and works toward doubling sales by FY27, driven by a stronger brand presence, local innovation and deeper market penetration.”

Tags: Brand AmbassadorM.S. DhoniPanasonic Life Solutions India

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