Marking World Health Day, PharmEasy has rolled out a digital campaign aimed at raising awareness about the increasing incidence of heart disease among younger Indians, while urging a shift from reactive treatment to preventive healthcare.
The campaign features health educator and advocate Prashant Desai, who shares his personal experiences to highlight the importance of early detection and regular heart health screening. Drawing from his own life, Desai recounts losing his father at the age of 37, along with his brother and a close friend, to heart disease underscoring the silent yet growing risk.
The campaign film emphasises how conditions such as diabetes, obesity, hypertension, and sedentary lifestyles significantly elevate the risk of heart attacks. It also highlights that heart disease develops over decades, often without visible warning signs, making routine monitoring essential. As part of his own preventive approach, Desai undergoes comprehensive heart check-ups every six months and ensures that his 23-year-old daughter is tested annually.
As part of the initiative, PharmEasy is offering a range of heart health check-up packages, including Complete Heart Health Check-ups with and without ECG. Both packages come with a free cardiologist consultation for a limited period, aimed at helping users make informed decisions about their health.
Commenting on the initiative, Gaurav Verma, Chief Business Officer, PharmEasy (API Holdings), said “Heart-related conditions are increasingly being reported among younger individuals, often without clear warning signs. Through this initiative, we want to encourage people to make preventive heart health checkups a part of their routine, enabling early detection and timely intervention. With services such as at-home ECG and FREE cardiologist consultation, we are working towards making preventive care more accessible.”
Prashant Desai added “One in four Indians die of heart attack or stroke. Women are 10x more likely to die from heart attack than breast cancer. It is both ubiquitous and inevitable. Even though it starts in childhood, it takes decades to manifest. The difference between dying ‘from it’ or ‘with it’ comes down to specific heart check-up and a regular ECG. I am honored to partner with PharmEasy this World Health Day to bring the best heart-health check-up package to every Indian. Get it done. Your heart and your family will thank you.”
Link to the campaign:
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