AD has unveiled its Spring Summer 2026 menswear collection, titled Raghav’s Collection X Urban Pause 2.0, in collaboration with actor and youth icon Raghav Juyal.
Designed for the modern urban man, the collection focuses on comfort-driven fashion, combining breathable summer fabrics, engineered fits and versatile silhouettes that transition seamlessly between work, leisure and self-expression.
AD has rolled out a vibrant campaign film featuring Juyal, capturing themes of individuality, dreams and self-expression. The film showcases multiple looks from the collection, highlighting its relaxed fits, breathable fabrics and comfort-first approach, while reinforcing the campaign’s core message “Be the Movement.”
The campaign has been conceptualised by Plus One Agency, blending storytelling, fashion and movement to capture the essence of AD’s philosophy and Raghav Juyal’s dynamic personality.
Link to the campaign:
Commenting on the launch, Mr. Pranav Dave, Chief Business Officer – Retail, Arvind Limited, said: “With Raghav’s Collection X Urban Pause 2.0, we wanted to take forward the idea that comfort is not just a product feature but a mindset. AD has always focused on creating clothing that supports the real lives of modern men. Raghav’s journey, individuality, and effortless style align naturally with our philosophy of encouraging people to express themselves with confidence and authenticity.”
Sharing his thoughts on the collaboration, Raghav Juyal said: “Urban Pause reflects something I strongly believe in, being comfortable in your own skin. My journey has always been about staying authentic and expressing myself freely. This collection captures that idea through clothing that feels effortless, breathable, and true to who you are. I’m excited to be part of something that encourages people to slow down, be real, and embrace their individuality.”
