PepsiCo India has launched Red Rock Deli, Australia’s gourmet snack brand, in India. The range includes four flavours: Basil Thai Sweet Chilli (Kettle), Olive and Greek Salad (Baked), Cheddar and Parmesan Risotto Style (Baked) and Popped Chips: Cheese and Korean Buldak (Popped).
As Indian consumers look for transparency, better ingredients and more mindful snacking choices, Red Rock Deli is positioned as a gourmet option that offers premium taste without compromise according to the brand. With sunflower oil, low-fat baked formats, lighter popped textures and layered seasonings, each variant is designed to provide crunch and depth of flavour without the heaviness of regular snacks.
Red Rock Deli is now made in India with its philosophy Savour the Adventure. The launch features a film that highlights this approach through an ingredient-focused, multi-sensorial narrative, emphasising globally inspired flavours, ingredient craftsmanship, crunch and the use of sunflower oil.
Ahead of the launch, Red Rock Deli built early interest through conversations led by food and lifestyle creators. They shared first looks at the brand’s flavour stories, global inspirations and textures, creating curiosity in a way that felt organic and discovery-led.
To bring the product story into focus, the brand hosted The Evening Edit – a small gathering of chefs, tastemakers and food creators. Led by Chef Kunal Kapur, the event introduced guests to Red Rock Deli through a tasting session centred on flavour craftsmanship, ingredient details and the brand’s global gourmet roots.
Sharing her thoughts on the brand’s debut, Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said, “The launch of Red Rock Deli is a defining phase in PepsiCo’s journey in India. We are today very proud to bring to the Indian consumer an experience of mindful snacking through cleaner flavours, purposeful choices and thoughtful craftsmanship. By using sunflower oil exclusively across this range, Red Rock Deli brings together vibrant flavours, uncompromised ingredients and a more considered way to indulge. With three unique technologies – kettle, baked (with 40% less fat ) and popped – we are offering the Indian consumer a range that will shape the next chapter of snacking of mindful and intentional indulgence.”
“Red Rock Deli is all about exotic, new flavours in snacking and ‘Savour the Adventure’ is our way of inviting gastronauts into this world of culinary discovery. The idea of treating your taste buds to a deliciously unexpected ride inspired us to build the campaign through a visual fantasy that glorifies the food. The narrative’s drama and score capture the anticipation and suspense of the flavourful notes you discover as you munch an experience every food connoisseur cherishes, said Nitin Pradhan – Group Executive Creative Director, Creative Head – Delhi, Leo India.”
