Stayfree has launched a new digital campaign for Stayfree Secure Nights. The campaign, created by DDB Mudra, focuses on a common habit where women use the same type of sanitary pad for both day and night. This often leads to waking up many times to check for stains, which results in being sleepy during the day.
The new digital film shows how choosing the right protection at night can make the next day much better. Stayfree Secure Nights uses NightLock Technology to absorb flow and help prevent leaks. The product also offers double the coverage, a wider back, and a soft feel to help women sleep without interruptions.
The campaign will be shown on YouTube, Facebook and Instagram, and popular OTT streaming channels. The brand aims to teach consumers that using a specific night pad is the best way to get a peaceful night’s sleep during their period.
Link to the campaign:
Manoj Gadgil, Vice President – Marketing and Essential Health Business Unit Head, Kenvue states, “As a brand, we know that many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day.”
“We designed Stayfree Secure Nights to address specific night-time needs, with a superior pad featuring NightLock Technology and a wider back3 providing up to 100% leakage protection4 while sleeping. Through our latest campaign, we encourage women to recognize the difference between day and night protection and make the simple switch to a Stayfree Secure Nights pad, so they can wake up feeling well-rested and ready to take on the day.” he added.
