Supertails has launched its first city-specific campaign in Bengaluru, focusing on the evolving nature of pet care and the shifting expectations of modern pet parents. Through this initiative, the brand presents a more integrated approach to pet care, aligned with the need for seamless, reliable and everyday support.
Developed in collaboration with Danish Sait, the campaign draws from Bengaluru’s cultural nuances to create a narrative that is locally relevant. He is joined by Pooja Gandhi, who revisits her role from the Kannada film Mungaru Male, adding a familiar cultural reference to the storytelling.
At the centre of the campaign is a digital film that moves across multiple narrative formats, including a stylised spy sequence, a nostalgic cinema-inspired moment and a playful jingle segment. Each setting reflects a different aspect of Supertails’ services, such as veterinary care, delivery and grooming, without relying on a direct product-led approach.
As per the brand the campaign positions Supertails as an integrated platform that combines food, healthcare, grooming and everyday pet care services into a single experience. It also reflects a shift in the category, where growing demand for consistent, accessible and reliable care is shaping how brands engage with pet parents.
Vineet Khanna, Co-founder, Supertails, said, “Bangalore is our home turf and our journey has deepened the most here, so it felt natural to tell this story in a way that belongs to the city. We wanted the film to feel local, familiar, and entertaining, while still reflecting how pet care itself is evolving from something transactional to something much more integrated and everyday.”
