Traya, announced its third collaboration with actor Rajkummar Rao. The partnership continues their focus on honest conversations around hair loss, emotional wellbeing, and the role of adherence-led, science-backed treatments.
The latest film highlights Traya’s core point: hair loss is an internal issue that needs a holistic approach, and even a hair transplant is not permanent if the root cause of hair loss is not addressed.
Through this campaign, the brand aims to clear the confusion people face after a hair transplant and emphasise the need to consider internal health for lasting hair growth. The narrative is straightforward. The film opens with a man feeling confident after his hair transplant. Rajkummar steps in and says, Transplant ke baad bhi baal ho sakte hai zero, kyuki hair loss andar ka problem hai (Even after a hair transplant you can lose your hair, because hair loss is an internal issue), underscoring that hair loss cannot be treated superficially.
Grounded in a simple insight and a direct storyline, Traya’s new campaign continues to build the brand’s position in the hair loss category. The film is live in Hindi, Marathi, and Gujarati, with Bengali and Odiya versions releasing in the next phase.
Speaking about the campaign, the actor, Rajkummar Rao said, “I love collaborating with Traya, the insights they bring and myths they break through their ads is simply amazing. I enjoy working with brands who add value to people’s lives and Traya for me embodies that philosophy. I’m glad to be part of a campaign that brings such clarity and honesty to something so personal”
Commenting on the launch, Saloni Anand, Co-founder, Traya, said, “Traya has been leading the hair loss narrative with deeper health conversations, highlighting what really matters: internal health! With this campaign we want to bring the focus back on how fixing internal health is the only resolution to getting long term sustainable results, not the quick fixes, not the hair transplants but looking deep inside and fixing the internal root cause for long lasting results.Saloni further added, And having RajKummar join us again to bring Traya’s hair health narrative to life is another cherry on top. Our shared values are what keeps our association relatable and effective.”
