vivo announced its collaboration with National Geographic Creative Works for ‘Go Into The Wild’, a photography and storytelling initiative captured entirely on the new vivo X300 Series. This year’s project takes a Nat Geo Explorer and photographers across India’s wild terrains to document landscapes, wildlife, and natural environments.
The recently launched vivo X300 Series X300 and X300 Pro features ZEISS optics, OriginOS 6, AI capabilities, and the MediaTek Dimensity 9500. vivo X300 has a compact design with a 200MP ZEISS Main Camera, vivo Portrait Engine, and AI Landscape Master. vivo X300 Pro includes a 200MP ZEISS APO Telephoto Camera with India’s first Telephoto Bird Shots feature and the ZEISS 2.35x Telephoto Extender Kit, enabling up to 8.5x optical zoom according to the brand.
‘Go Into The Wild’ brings together photographers, creators, and a Nat Geo Explorer who used the X300 Series to capture stories across forests, mountains, deserts, and coastal areas. Their work shows how high-resolution imaging, stabilization, and vivo’s ZEISS system support detailed documentation of natural environments.
The campaign includes short films shot on the X300 Series, OOH and digital storytelling, social media content, and a visual showcase captured entirely on the X300 devices. The narrative encourages audiences to explore beyond familiar surroundings.
Speaking about the collaboration, Geetaj Channana, Head of Corporate Strategy, vivo India, said: “At vivo, we aim to build technology that inspires people to create, explore, and connect more deeply with the world around them. The X300 Series carries this mission forward, blending our imaging expertise with advanced AI and optical innovation to capture moments with striking clarity and emotion.
Through this collaboration, we aim to demonstrate what smartphone imaging can truly achieve. The X300 Series is engineered to perform across extreme environments, low light, vast landscapes, and fast-moving wildlife and our partnership with National Geographic Creative Works brings these capabilities to life in the most authentic setting: the wild.”
A National Geographic spokesperson said, “Building on the success of our collaboration with vivo on Xplore the Xtreme, we are delighted to reunite for ‘Go Into the Wild’. Photography lies at the heart of our storytelling, and this collaboration allows us to continue celebrating the beauty and complexity of wildlife. By bringing together Nat Geo’s legacy of visual exploration with vivo’s shared passion for powerful imagery, we aim to inspire audiences with authentic moments from the natural world.”
