X has suspended a planned modification to its creator revenue sharing programme following significant user criticism. The proposed change was aimed at modifying how creators earn from advertising impressions. According to the initial plan, the system would have prioritised views from a user’s home country. The company has now put this change on hold while it reviews the plan internally.
As per the platform, this policy shift initially followed the platform’s recent rollout of a location transparency feature for high engagement accounts. The company observed that many accounts discussing regional politics were operating from outside those regions. By tying revenue to local audiences, it aimed to limit foreign targeted engagement and reduce potential content manipulation across markets.
Creators quickly pushed back against the geographic restrictions, saying the policy misunderstood how online audiences work. Many publish in English to reach a global audience, not just their home country. Critics argued the change would unfairly hurt international creators and reduce earnings, especially for those based in non English speaking markets.
Following the backlash, Elon Musk confirmed that the revenue update has been paused to gather more feedback. The situation highlights the challenge platforms face in balancing transparency with global content reach, as efforts to limit artificial regional engagement can also impact genuine international creators. The company will now need to find a revised approach that protects platform integrity without hurting creator earnings.
