Vi has launched a new advertising campaign featuring Shah Rukh Khan to highlight its ‘Vi Pe Sab Hai VIP’. The campaign focuses on the idea that the network’s latest benefits and upgrades are available to all its customers.
In the new ad film, Khan initially assumes that Vi has introduced its latest offerings specifically for him. His celebrity status leads him to believe that the new benefits are another special treatment reserved for him.
The film takes a humorous turn when Khan learns that the same upgrades and benefits are available to everyone using Vi. The storyline uses his larger-than-life persona to underline the campaign’s central message that every Vi customer can be treated like a VIP.
The campaign builds on Vi’s broader We Love All positioning, using humour rather than a conventional product demonstration to communicate the message. Khan’s character gradually discovers that the VIP treatment he expects is not exclusive to him.
The campaign was conceptualised by Ogilvy and produced by Chrome Films. The film features Khan in a lighthearted narrative designed to connect the brand’s customer proposition with his on screen personality.
