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BIRKENSTOCK Steps Into Personal Care With Care Essentials In India

BIRKENSTOCK enters India’s personal care market with Care Essentials, a vegan foot and body care range, alongside its AW26 footwear collection and latest 1774 collaborations showcased in Mumbai.

BrandBeats Desk by BrandBeats Desk
October 1, 2026
in Marketing
Reading Time: 1 min read
BIRKENSTOCK Steps Into Personal Care With Care Essentials In India
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BIRKENSTOCK is stepping into personal care in India with the launch of Care Essentials, bringing the brand’s 250-year association with foot health into products designed for everyday foot and body care.

The German footwear brand unveiled the range at an exclusive showcase at IFBE, Fort, Mumbai, alongside its Autumn/Winter 2026 collection and latest 1774 collaborations.

Care Essentials extends BIRKENSTOCK’s focus on foot health beyond its iconic footbed. The range has been available globally for two years and is now entering India in October.

The collection includes foot-care products such as the Exfoliating Foot Scrub, Nourishing Foot Balm, Comforting Dry Oil and Smoothing Pumice Stone. It also includes body-care products such as the Relaxing Hand & Body Wash and Lotion.

The range is vegan, COSMOS Natural certified and made in Germany, positioning the category expansion around everyday care rather than simply another extension of the footwear brand.

The Mumbai showcase also brought BIRKENSTOCK’s AW26 collection into focus, with the season mixing archive-inspired designs with updates to familiar silhouettes.

Animal prints, metallic finishes, oversized buckles and high-shine leather add a more dressed-up feel to the ARIZONA, MADRID and GIZEH, while the BOSTON moves towards vintage and outdoor-inspired styling. New EVA and synthetic styles also join the collection.

The event also featured the latest 1774 collaborations, BIRKENSTOCK’s line of creative partnerships. The BIRKENSTOCK x ETRO collection brings paisley motifs, embroidery, fringe and Western-inspired buckles to the BOSTON and GIZEH. Meanwhile, the BIRKENSTOCK x ADERERROR collaboration reworks the BOSTON through two styles, the Boston Cap and Boston Flap, featuring the Korean label’s signature zigzag embroidery.

With Care Essentials, seasonal footwear and design-led collaborations under one roof, BIRKENSTOCK’s latest India showcase reflects how the 250-year-old brand is extending its world beyond the shoe rack.

 

Tags: 1774 CollaborationsADERERRORARIZONAAutumn Winter 2026 CollectionBIRKENSTOCKCare EssentialsETROFoot HealthGIZEHIFBE MumbaiMADRIDPersonal Care

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