Bobbi Brown India has unveiled its latest festive campaign, ‘Always in Luxe’, fronted by brand ambassador Tara Sutaria. The campaign celebrates the brand’s Luxe Lipsticks while marking the launch of its new Lip Tint Liner, bringing together a signature product and a new approach to lip definition.
The festive campaign centres on the art of the statement lip, with Sutaria featuring in a campaign film that follows her getting ready for different festive occasions. The narrative moves across daytime gatherings and evening celebrations, using lip colour as the finishing element of each look.
As part of the campaign, Bobbi Brown is putting its Luxe Lipsticks in focus. The range offers colour payoff, a satin finish and up to 10-hour moisture, with a skincare-infused formula.
For the festive season, the brand is highlighting Downtown Plum and Hibiscus, positioning the shades as options for festive looks across different skin tones.
Alongside the Luxe Lipsticks, Bobbi Brown has launched its Lip Tint Liner, designed to line, fill and tint the lips in a single step.
The water-based formula contains 97% skin-caring ingredients, including hyaluronic acid and glycerine. Its staining pigments provide sheer, buildable colour intended to enhance the natural tone of the lips.
The product is available in six shades and features a tapered felt applicator with a ball tip for precision. Bobbi Brown claims up to 15-hour wear, with the liner designed to be smudge-resistant, transfer-resistant, non-feathering and non-bleeding.
The Lip Tint Liner can be worn on its own or layered under Luxe Lipstick, offering consumers different ways to build their festive lip looks.
Speaking about the campaign, Tara Sutaria, Brand Ambassador for Bobbi Brown India, says, “There’s something about the festive season that makes getting ready feel special dressing up, celebrating with the people you love and having an excuse to make a little more of every look. For me, lip colour is often that finishing touch that brings everything together. I love how a soft tint can feel effortless for a daytime celebration, while a rich, statement lip can transform a look for a festive evening. It’s about having fun with colour, dressing for the moment and finding those little details that make every celebration feel your own.”
