Mamonde appoints Nitanshi Goel as its first brand ambassador in India. Explore the Korean skincare brand’s Nykaa launch, products and India expansion plans.
Known for her role in Laapataa Ladies, Goel will represent Mamonde as it builds its presence in India’s growing K-beauty market. The brand combines skincare formulations with flower-derived ingredients and is targeting consumers looking for Korean beauty products.
The partnership is built around Mamonde’s brand philosophy, ‘Let Your Skin Bloom’, which focuses on individual skincare needs. The brand uses flowers as a central theme in its approach to skincare, with products designed for concerns such as hydration, pores, excess sebum, and skin radiance.
Mamonde’s product range includes the Rose HA Serum and Sunscreen, positioned around hydration, and the Peony BHA Serum and Sunscreen, which focus on pore care and excess sebum management while offering UV protection. The brand also offers a Liquid Mask, a leave-on product designed to provide gentle exfoliation and enhance skin glow.
Through the association with Goel, Mamonde is looking to increase awareness of its products among Indian consumers as it expands its presence in the market through Nykaa.
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Paul Lee, Managing Director & Country Head, Amorepacific India, said, “India’s beauty consumers are evolving quickly, and the relevance of Korean beauty among young people continues to grow. With Mamonde, we are bringing innovative, benefit-led skincare to India at accessible price points.”
“Nitanshi’s youthful energy and relatability make her the ideal face to introduce Mamonde to the next generation of beauty consumers. This appointment reflects our long-term commitment to building Mamonde into a strong Korean skincare brand in India,” he added.
Mini Sood Banerjee, Deputy Director, Amorepacific India, added, “Mamonde brings together Korean skincare expertise, targeted formulations and a fresh approach to everyday beauty. With Nitanshi on board, we have an opportunity to bring the brand closer to young consumers through campaigns and conversations that feel relevant to them.”
She added, “From discovering products for specific skin concerns to finding new favourites for their everyday routines, we want to make exploring Mamonde an exciting experience for India’s young beauty community.”
Nitanshi Goel said, “I’m really excited to be joining Mamonde as its first brand ambassador in India. What drew me to the brand is how it combines Korean skincare innovation with a message that feels personal.”
She further added, “‘Let Your Skin Bloom’ is something I connect with because everyone’s skin is different, and skincare should be about discovering what makes you feel your best. I can’t wait to introduce more young people to Mamonde and be part of the brand’s journey in India.”
