KORA by NM has named actor Aditya Roy Kapur as its new brand face as the Indian occasionwear brand looks to strengthen its presence in domestic and international markets. Founded by Nilesh Chhadva and Mitesh Sumbad, the brand is positioning its latest campaign around the different ways modern Indian men dress for celebrations.
The campaign centres on the brand’s philosophy, ‘For Your Every Celebration’, covering occasions ranging from traditional festivities to personal milestones and social gatherings. The association with Kapur is aimed at reflecting the brand’s focus on Indian occasionwear that combines traditional craftsmanship with contemporary styling.
The campaign is supported by KORA’s latest occasionwear collection, which includes kurtas, bandi sets, Jodhpuri outfits, Nawabi ensembles and Indo-Western wear. The collection features a palette of black, creams, ivory and deeper shades, with designs combining Indian craftsmanship and contemporary silhouettes.
KORA currently operates 31 stores across India, the UK and Dubai. The brand is also preparing to enter the US market, adding to its international retail presence.
Speaking about the association, Nilesh Chhadva and Mitesh Sumbad, Founders, KORA by NM, said, “Celebration has always been at the heart of KORA, and our vision is to be part of every moment that matters to the modern Indian man.”
He added, “Aditya Roy Kapur embodies the charm, confidence, and individuality that define the KORA Man. As we continue to grow and evolve, this association marks an exciting new chapter for us, bringing our philosophy of ‘For Your Every Celebration’ to life.”
