JioStar has announced Hyundai Motor India Limited (HMIL) as the Connected TV (CTV) Co-powered Sponsor for the ICC Men’s T20 World Cup 2026, strengthening the intersection of premium sports, big-screen digital viewing and brand storytelling in India.
JioStar continues to double down on immersive, data-led sports experiences and this partnership is a clear signal of where cricket viewership is headed, the living room screen, powered by digital intelligence.
The collaboration builds on Hyundai Motor Company’s long-standing global partnership with the ICC, under which the brand serves as a Premier Partner across six major men’s and women’s ICC tournaments between 2026 and 2027. Hyundai Motor India’s association with JioStar now extends that global alignment into India’s fast-evolving Connected TV ecosystem.
Connected TV has rapidly emerged as one of the most influential mediums for sports consumption in India, particularly for marquee events like the ICC Men’s T20 World Cup.
With the ICC Men’s T20 World Cup 2026 set to be one of the most-watched sporting events globally, the JioStar–Hyundai Motor India partnership sets a new benchmark for how brands can leverage Connected TV to turn cricket’s biggest moments into high-impact engagement at scale.
Commenting on the partnership, Anup Govindan, Head – Sports Sales, JioStar, said,
“Premium sports properties like the ICC Men’s T20 World Cup are powerful growth catalysts, and Connected TV is increasingly the screen where these moments are experienced most meaningfully. This partnership with Hyundai Motor India Limited reflects a clear shift toward platform-led, long-term collaborations that prioritise effectiveness and outcomes.”
He also said “JioStar’s Connected TV ecosystem delivers unmatched scale across premium households, incremental digital reach, and a high-attention environment that allows brands to drive real business metrics across brand and performance objectives.”
Echoing this sentiment, Tarun Garg, Managing Director & CEO, Hyundai Motor India Limited, said, “Cricket is woven into the cultural fabric of India, with marquee ICC events generating billions of minutes of cumulative viewership, making it one of the most powerful platforms for brand engagement in the country.”
Explaining about the partnership he commented “Our partnership with JioStar for Connected TV advertising during the ICC Men’s T20 World Cup 2026 enables us to connect with audiences where premium, live sports consumption is rapidly moving. With over 60 million Indian households accessing content via Connected TV, this medium offers the immersive impact of television combined with the precision of digital.”
