Dove India has partnered with Netflix and Shondaland’s global hit series Bridgerton to launch the Dove x Bridgerton Limited-Edition Collection, timed with the release of the show’s highly anticipated Season 4 on January 29, 2026.
The limited-edition range brings together Dove’s commitment to real beauty and everyday care with the romance, elegance, and opulence of the Bridgerton universe. Designed to transform daily self-care routines into indulgent experiences, the collection features bespoke packaging and fragrance-led storytelling inspired by the world of the Ton.
The collection introduces two fragrances Moonlit Masquerade, blending hydrangea, eucalyptus, and warm musk, and Raspberry Rendezvous, featuring raspberry, rose, peony, and whipped cream. These scents are available across Dove Body Wash, Shampoo, and Hair Mask formats, formulated with Dove’s signature nourishing care.
Commenting on the collaboration, Sairam Subramanian, Vice President, Hair Care, Hindustan Unilever Limited, said “This collaboration reflects a larger shift in the personal care and beauty landscape, where global pop culture, immersive fragrance storytelling, and purpose-led brands come together to shape how consumers discover and engage with everyday care rituals.”
He also added “With the Dove x Bridgerton limited-edition collection, we are reimagining moments of self-care through the lens of culture and craftsmanship, while bringing a truly international, real-time launch to Indian consumers, underscoring Dove’s commitment to innovation that is both culturally relevant and meaningfully accessible.”
Vipul Mathur, Executive Director, Personal Care, HUL, noted “The Dove x Bridgerton collection is our way of turning everyday moments into something a little more indulgent. Inspired by the royal world of Bridgerton, this limited-edition range brings together luxurious textures, captivating fragrances and brings Dove into the center of cultural conversation — inviting Indian consumers to immerse themselves in the world of Bridgerton through a global collaboration launching in India alongside markets worldwide.”
