What does it take to break records before you’re old enough to vote? According to Complan’s newest brand ambassador, Vaibhav Sooryavanshi, it’s simple: “Thoda Plan, Thoda Complan.”
Zydus Wellness’ nutritional drink brand has appointed the young cricket sensation Sooryavanshi as its new face, alongside the launch of a nationwide campaign built around preparation, perseverance and the power of complete nutrition.
At its core, the campaign celebrates a simple but powerful idea: big dreams aren’t built overnight they’re built daily.
The television commercial traces Vaibhav’s real-life journey from intense practice sessions and competing against older players to studying his game and pushing through challenges. Woven through these moments is a steady presence: his mother and a glass of Complan, reinforcing the campaign’s central message.
The narrative is less about overnight success and more about what happens behind the scenes the early mornings, the structured practice, the daily grind.
The brand highlights that it is clinically proven to support up to 2x faster growth, and is made with milk proteins and 34 vital nutrients that help support memory, concentration and immunity addressing both physical and cognitive development.
The campaign rolls out as an integrated national push, spanning television, digital films, influencer collaborations and multiple consumer engagement touchpoints. While the TVC anchors the emotional storytelling, the broader rollout aims to connect with modern parents navigating increasingly ambitious childhood dreams.
Tarun Arora, CEO, Zydus Wellness, said, “At Complan, our purpose has always been rooted in enabling potential. As expectations from children’s nutrition evolve, we are focused on supporting families through credible, science-backed solutions, and values that emphasize preparation and discipline. Vaibhav’s journey reflects this very philosophy. His disciplined approach to growth resonates strongly with Complan’s focus on building sustainable, well-rounded development in children.”
For Vaibhav, the association feels personal. Vaibhav Sooryavanshi said, “I have been drinking Complan for as long as I can remember, so it’s not just a brand to me, it’s been my partner from the local nets to the national stage. Breaking records takes more than just luck. It takes a daily plan, my mom’s support, and the right nutrition to keep me sharp. It’s that ‘Thoda Plan, Thoda Complan’ vibe doing the work every day so I can chase these big dreams. When you have a plan and the right fuel, you feel like you can take on anyone.”
