Annu Gupta, a seasoned leader in the fast-moving consumer goods (FMCG) industry, has been appointed Chief Executive Officer – International Business at Haldiram Snacks Food Pvt. Ltd., signalling a strategic push by the iconic Indian brand to deepen its global footprint and strengthen its presence in key overseas markets.
Haldiram’s, a household name in India for snacks, sweets and ready-to-eat foods, has been aggressively expanding its international ambitions over the past few years. The company underwent major structural changes, merging its Delhi and Nagpur divisions into Haldiram Snacks Food Private Limited creating India’s largest snacking company and positioning itself for growth in regions such as the Middle East and the United States.
Gupta brings nearly three decades of experience in the FMCG sector, with significant expertise in scaling brands across global markets, particularly in the Middle East, Africa, North America, Europe and Asia. Prior to joining Haldiram’s, he earned recognition for driving growth at Britannia’s international business across more than 80 markets, strengthening global operations and introducing localized strategies to expand market share. His career also spans leadership roles with other major companies including Colgate-Palmolive, Dabur India and IFFCO.
Gupta shared the news on LinkedIn, reflecting on his transition from a longstanding career at Britannia Industries, where he spent over 13 years, most recently leading the global business as CEO International Business to his new role at Haldiram’s.
Link to the post:
Industry participants see Gupta’s appointment as a strategic fit for Haldiram’s evolving global strategy, where understanding local consumer preferences, cultural nuances and distribution complexities is essential to success. This transition also indicates Haldiram’s ambitions to compete more effectively with established global food brands while retaining its distinctive Indian identity.
