Urbanrise has launched a campaign titled ‘Welcome to the Celebrity Life’ to promote its luxury residential project Whispers of Sky in Sholinganallur, Chennai. The campaign features Gauri Khan and is directed by filmmaker Gautham Vasudev Menon.
The campaign unfolds through a two film series, each highlighting a different dimension of Gauri Khan. The first film focuses on her professional perspective as a designer, exploring elements such as spatial planning, materials, and aesthetics.
The second presents her as a celebrity icon, reflecting the aspirational lifestyle linked with the project, while bringing together design sensibility and celebrity association within a single narrative framework.
The Whispers of Sky development spans approximately 6.09 acres and includes 623 high-rise premium residences. The architectural plan features a mix of three-bedroom apartments and a dedicated tower of four-bedroom units. To maximise privacy, these four-bedroom residences are designed exclusively as corner homes with no shared walls and expansive layouts.
Aligned with the positioning of the campaign, the residential enclave also includes a dedicated pickleball academy along with extensive clubhouse facilities. The amenities include a sky pool, salon, fitness studio, and a private mini theatre designed to support a premium lifestyle experience.
Link to the campaign:
Speaking about the collaboration, Gauri Khan, says, “The design vision for Whispers of Sky focused on refinement and timeless appeal. The campaign captures that through its detailing and visual treatment.”
Manoj Namburu Chairman & Managing Director, Urbanrise, said, “Customer delight is the benchmark we hold ourselves to. By partnering with the best in design and execution, we ensure our customers are proud owners of homes that exceed expectations. Our collaboration with Gauri Khan Designs is in that direction.”
“The design values and aesthetics that Gauri Khan Designs brings to the table match our organization’s ethos. I am confident that the discerning customers of Chennai will love this creation by Gauri Khan” he added.
